Our Story

Founder of illumino

Soo-Jin’s Story

When illumino® Founder and Product Developer Soo-Jin Yang sets out to create new products, her goal is to make life better for beauty industry professionals

Aglobal brand, illumino® is the first lash company to offer the patented Lynk-Gel® Lash Method. illumino® is continuously developing and sharing its innovative methods and tested products with lash extension artists worldwide. Founded by Bay Area native Soo-Jin Yang, the company is committed to creating the highest quality products, as well as elevating all beauty industry professionals through training and safe practices. Since its launch in 2007, the company’s focus has shifted from direct client services to refining the tools and techniques of extension application for professionals. With patents in over 23 countries, illumino® is proud to be a leader in providing faster, safer, stronger lash extensions.

Soo-Jin headshot

What drives illumino’s founder?

Soo-Jin is passionate about helping extension artists, most of whom are women, to grow professionally and build lucrative careers, as well as implementing the highest safety standards for those who are working around volatile chemicals and tools. “I want to help elevate the profession,” she said. “Education is paramount. Seeing people, I’ve trained succeed and expand their business opportunities is so rewarding and inspires me to find other ways to help them.”

Earliest inspiration

Growing up in a family with Korean-immigrant parents navigating a world with a new language, customs and opportunities gave Soo-Jin a deep empathy toward others who are striving to succeed. One of her childhood memories is drifting asleep to the “clackety click clack” of her mom practicing typing on a brand-new typewriter preparing for a job interview that would become the place of employment for over 30 years. This sound came to symbolize a melody of hope and aspiration to Soo-Jin. Her mother’s persistence and belief in her ability to learn meant good things for the family’s future.

An industry pioneer and advocate for beauty professionals

Soo-Jin is a young woman, but the extension industry is even younger, and her many innovations have established her as an industry pioneer and leader. In order to do her best work for clients and to protect herself, trainees and clients from muscle strain and excessive fumes, Soo-Jin created several new industry products specific to extensions.

What’s next for illumino® and Soo-Jin

It’s only been within the past few years that most states have established licensing in State Board regulations for lash professionals. Before these guidelines were established, a lack of regulations and industry standards meant lash artists didn’t have easy access to the right tools, training and even business insurance. illumino’s exclusive Lynk-Gel® Lash training program continues to expand, with global distributors and operations growly steadily.

When Soo-Jin started working in the field, she went through more than 100 insurance carriers, none of which would offer specific liability insurance for eyelash extensions. As extension services have become an established part of the beauty industry, she knew that thorough training and certification is recognized as an imperative step. illumino’s exclusive Lynk-Gel® training program continues to expand, with global distributors and operations growing steadily.

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