Artist Spotlight From Community Roots to Vegas Vision

Brittany Ali

Falling in Love with the Lash World

For Brittany, the lash journey didn’t start behind a lash bed it started in front of the mirror. Modeling and attending cosmetology school for hair and nails first opened the door to the beauty industry. Around that same time, she began getting her own lash extensions done and something clicked. The transformation was undeniable.

“The way lashes can completely elevate someone’s look and confidence really stuck with me.”

Building Trust Before the First Appointment

When it comes to client relationships, intention is everything.

Many of her new clients discover her through social media and she doesn’t wait until they’re in the chair to connect. She reaches out personally before their first appointment, introducing herself and setting expectations. It’s a simple gesture, but it changes everything. For her, lashing isn’t transactional. It’s relational.

“It helps build trust and makes our first appointment feel comfortable, familiar, and never awkward.”

From Cleveland to Las Vegas: Growing From Zero

Cleveland shaped her heart. Vegas sharpened her edge.

Her lash career began in Cleveland, Ohio, where she was surrounded by family, friends, and a built-in sense of community. There’s something special about servicing the people who watched you grow up.

But six years ago, she made a bold move — relocating to Las Vegas, Nevada. Vegas became her proving ground. Starting fresh in a new city meant building a clientele from nothing. No safety net. No hometown referrals. Just talent, work ethic, and belief.

“Las Vegas really pushed me to grow as an artist and entrepreneur.”

Creating a Space That Feels Like Exhaling

Walk into her studio and you won’t hear chaos you’ll hear calm.

She prefers classical or spa-style music during appointments, intentionally curating an atmosphere where clients can decompress. Some clients need quiet restoration. Others need connection and conversation. The experience flows based on what the client needs that day. Relaxation or real talk; she holds space for both.

“I see some of them more than their own family.”

Discovering Lynk-Gel: A Safer Alternative

Better retention. Reduced reactions. Scientific backing. It aligned perfectly with her values around lash health and client comfort.

In April 2023, she introduced Lynk‑Gel into her workflow after discovering Illumino. Her curiosity wasn’t just about speed or innovation. It was personal. Because she herself is allergic to traditional lash adhesives, she’s always been hyper-aware of client sensitivities.

“The technology behind it immediately caught my attention.”

Workflow Elevated

Switching to Lynk-Gel didn’t just tweak her process. It transformed it Completely

The instant cure from Lynk-Gel Means:

  • No stickies
  • Faster application
  • More efficiency
  • More clients served without sacrificing quality

Her first impression? Pure curiosity. The science behind the system fascinated her and the required licensing and education sealed the deal.

Unlike other LED/UV systems, this wasn’t something you just purchase and hope for the best. The structured education gave her confidence and reinforced professionalism. She hasn’t felt the need to try another UV system since.

“It’s improved both my workflow and the experience I’m able to offer. That level of professionalism really aligned with my values as an artist.”

Looking Ahead: Growth Without Leaving the Industry

Three years from now?

She sees herself:

  • Fully booked
  • Expanding her loyal clientele
  • Possibly selling lash supplies she genuinely believes in.

What’s clear is this is that she isn’t leaving the lash world. She’s evolving, growing, expanding, and carving her own space within it.

“I truly enjoy the time I spend with my clients.”And when you love what you do at that level, longevity becomes natural.

Check Out Brittany's Artistry and So Much More!

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